In the process, Coolio took the sound of West Coast hip-hop to wider audiences than ever before, including those put off by the rougher aspects of G-funk. He was also popular with younger audiences and became a favorite on Nickelodeon comedy shows thanks to the thin, spidery dreadlocks that stuck straight out of his head in all directions. Most of Coolio’s hits were exuberant, good-time party anthems, and he created a goofy, ingratiating persona in the videos that supported them. Yet despite his nods to hardcore, his music was clearly more happy-go-lucky at heart he shared the West Coast scene’s love of laid-back ’70s funk, and that attitude translated to his music far more often than Dr. Coolio was one of the first rappers to balance pop accessibility with gritty, street-level subject matter and language.
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